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Suzuki: Logo Meaning, Evolution, SVG, PNG and Company Overview

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Suzuki is a Japanese automotive brand. The company started in October 1909 as Suzuki Loom Works in Hamamatsu, Japan.

Logo Details

Logo Designed by: Mr. Masamichi Tezeni

Meaning:

The Suzuki logo has changed very little compared to other automotive brand logos. The company uses silver monograms on vehicles, while its original colors are red and blue. The red monogram represents passion, strength, and energy, while the wordmark in blue represents the quality and durability of Suzuki cars. The sharp edges of the letters S represent Japanese culture and history.

Colors:

History: Suzuki Logo

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Designed in 1990, the current logo is similar to the 1958 logo except for colors and wordmark. The current logo consists of an S letter mark in blue color. The wordmark is under the lettermark in blue color. All the letters of the wordmark are capitalized in a sans-serif typeface. In some versions, the company placed the wordmark to the right of S.
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The company officially started manufacturing automobiles in 1954. In 1958, a year after Michio Suzuki was appointed advisor, the company adopted the letter S as its emblem. It was black on a white background, which looked neat and clean. Some say that the company did not use a wordmark during this period, and the S lettermark solely represented the brand image.
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Suzuki’s first logo was a distinctive design, and its initial was stylized. The central element was a capital “S”. It transformed to resemble the body of an eagle. The eagle’s head and wings were mirrored to resemble the letter S. In this logo, the wings are composed of three bold stripes. The word “Suzuki” is prominently placed in the center. All letters are capitalized and written in a sans-serif typeface. The logo shows the company’s bold ambitions, strengths, and growth aspirations.
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Suzuki Logo

Year Founded

1909

Founder

Michio Suzuki

Headquarters

Takatsuka,Japan

Parent

Suzuki Motor Corporation

Official Site

www.globalsuzuki.com

Company Overview

Suzuki is named after its founder, Michio Suzuki. It’s a common practice for Japanese companies to be named after their founders (other examples include Honda, Toyota, and Yamaha).

Initially, Suzuki manufactured weaving looms. In 1937, Suzuki started manufacturing small cars, but it had to stop due to World War II. After the war, in 1952, Suzuki successfully re-entered the automotive field by manufacturing bicycle engines And has since become a global automotive leader.

Its primary product lines include automobiles such as compact hatchbacks, sedans, SUVs, and even small trucks. Suzuki is also a big player in the motorcycle market. It manufactures sportbikes, cruisers, scooters, and off-road bikes. It is a significant supplier of outboard marine engines for various boat types. Besides transportation, Suzuki also produces ATVs (All-Terrain Vehicles) and wheelchairs.

Suzuki engineers take a precise 2,545 steps to assemble a car. This highlights their commitment to efficiency and streamlined production processes.

FAQs

  • Are Suzuki cars still sold in the US?

    Suzuki had a very difficult time in the US. After subsequent losses, it decided to stop operating there. Since 2012, the company has stopped selling cars in the US market.

  • In which country does Suzuki sell the most cars?

    According to the company, Suzuki sells most cars in Japan, with a sales of 36% in automotives. Other major areas include India at 32.6%, Europe at 10%, Asia at 13.5% and others at 7.8%.

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