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Year Founded
1953
Founder
Kenji Kita
Headquarters
Shibuya, Tokyo, Japan
Parent
Fuji Heavy Industries (FHI)
Official Site
Subaru cars are well familiar and globally recognized due to the boxer engine layout in most vehicles above 1500 cc. This iconic Symmetrical all-wheel drive layout was launched by the company back in 1972. Later on, both designs became industry standards by 1996. BRZ is the only exception that was launched in 2012 via a collaboration of Toyota and Subaru and this car model features the rear-wheel drive with a boxer engine. It is worth mentioning that Subaru offers turbocharged variants for passenger cars like Legacy, WRX, Ascent and Outback XT.
Subaru cars are present in almost every market worldwide and in Western markets, Subaru captured comparatively small but loyal car users. This is because the company’s marketing strategy focuses on the potential buyers who desire its signature engine and drive train, all-wheel drive and rough-road driving experience. The prominent feature of these cars is that they are the most economical sports car option available in the market.
Initially, the company was launched as the Aircraft Research Laboratory back in 1915, founded by Chikuhei Nakajima. This company was recognized as Nakajima Aircraft Company Ltd and became the prominent Aircraft Manufacturing company in Japan by 1932. This company supplied a tremendous number of aircraft for Japan during World War II.
After World War II, a company named Fuji Sangyo Co, Ltd. Company started the manufacturing of Fuji Rabit by 1946, this is a motorbike manufactured by using the Aircraft spares during World War II. This company was divided into 12 smaller corporations by the Japanese Government in 19500. Five of these 12 corporations decided to form a Union with the name of “Fuji Heavy Industries”.
According to a study conducted by Automotive Lease Guide, Subaru is the world’s second brand with the highest overall predicted resale values among all competitors for MY 2009. This study included a careful analysis of segment competition, vehicle performance and industry trends.
According to another study conducted by J.D Power and Associates for the 2008 Customer Retention Study, Subaru scored 50.5% which was above the average ranking of 48%. It is worth mentioning that Subaru is ahead of its competitors, it was the only car manufacturer manufacturing 75% of its cars sold internationally in Japan.
Besides the changes in the color combination, the second difference we could spot was the alignment of the stars in the oval. Subaru logo among other car brands is considered boring. It is very simple even though the company makes amazing cars. Subaru has announced no news about updating or changing their logo.
Boxer Engine is an iconic feature offered by Subaru; this engine has horizontally opposed pistons that move side to side. This design creates a low center of gravity, smooth operation and iconic Subaru rumble.
Yes, most of the Subaru cars come standard with AWD.
Yes, their exceptional road clearances, AWD and premium built quality makes their cars excellent option for off-roading.
Eyesight is an advanced safety suit featured in Subaru. It includes adoptive cruise control; lane assist and pre-collision braking.
No, most of the Subaru operate on normal unleaded fuel. However, for some high-performance models, premium fuel is recommended but not necessarily required.
Yes, Subaru offers both hybrid as well as all-electric vehicles. For example, Crosstrek is a Hybrid and Solterra is Subaru’s first all-electric SUV.
Subaru offers a standard limited warranty of 3 years of 36000 miles. In addition to this, 5 years or 60000 miles warranty for the powertrain.
The core design of the Subaru logo remains consistent globally. However, minor variations in color and placement can be observed.
Yes, Subaru has shared the reasons and logic behind the logo design publicly. The logo represents unity, togetherness and collaboration.
No, Subaru’s logo is unique in a way that this logo design doesn’t include any element from the automotive industry, unlike many automotive brands logos.
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