SsangYong: Logo Meaning, Evolution, SVG, PNG and Company Overview

2023

This is the current SsangYong logo or you can say KB Mobility logo. The logo is the name of the company designed in purple with all uppercase letters using simple Calibri Body Bold font type. There is an unusual gap between the 2 words. Above the letter G is a customized shape of an incomplete triangle encompassing of multi-colors including pink, purple, and orange.

2001

This is the last logo of SsangYong because after this year, the name of the company changed and so did the logo. This logo is said to be twin dragons. The bottom part seems to be the faces of the dragons followed by wings on the upper part. Below it is the name of the company that is designed exactly the same as designed in the 1989 SsangYong logo. The color theme of this logo is dark blue and white.

1997

This is the minimalized version of SsangYong logo. It consists of the same ovals in the circle in blue and white colors. Below it is the name of the company where there is gap between the 2 letters. These letters are designed using customized Calibri Body Bold font type.

1992

The SsangYong logo of this year has some elements from the 1989 SsangYong logo. This logo consists of a black and white circle with white color filling and there are two stretched black and white ovals on each side of the circle which are also reaching the center of the circle. Below these shapes is the name of the company, the two colored letters ‘S’ are placed in this logo and rest of the letters use the same designing details.

1989

This SsangYong logo consists of two capitalized letters S; the left one is grey and the right one is pink. The top end of the left S is small and the same goes for the left S with a small bottom edge. Below these letters is the name of the company designed in black with all uppercase letters using FreeSet DemiBold font type. The first S and the letter Y are larger than the rest of the letters.

1988

The SsangYong logo started with its name after 4 variations. The logo consists of 9 same shapes that look like a square bracket in blue and each shape has letters combining to result as the name of the company. These letters are designed in white with all uppercase letters using simple Calibri Body Bold font type. 1 shape is a customized square in orange. All of these shapes have equal white spaces.

1979

This is the third SsangYong logo. The logo consists of the same elements from 1963 SsangYong logo but the letters this time are blue. These letters are designed in a blue circle with white color filling and the circle is divided into 3 parts using curved lines joining the inline of the circle. These lines are overlapping the letters.

1963

This is the second SsangYong logo. The company was still in the era when it was not named what it is. In this year, the logo has the same letter V and has less left/right points while the bottom part covers more area. Above this letter is a capitalized letter H also in black.

1954

This is the first logo of SsangYong. This was the year when the company wasn’t even called SsangYong. For some reason, the company opted for this logo which is a capitalized, enlarged, and stretched letter V in black. While some theories suggest that it is a set of sharp wings.

Company Overview

SsangYong is now known as KG Mobility Corporation and it is based in South Korea. It was established in 1954 and since 1986, the company has been acquired by big automobile names including Mahindra & Mahindra, SAIC Motor, and Daewoo Motors. Its last acquisition was done by KG Group in 2023.

The company focuses on manufacturing crossover SUVs, and sport utility vehicles. SsangYong was basically an establishment of 2 different companies; Dongbang Motor Co launched in 1962 and Ha Dong-hwan Motor Workshop launched in 1954. The duo merged in 1963 and named it Ha Dong-hwan Motor Co.

After one year, the company started manufacturing buses, trucks, and jeeps for the U.S. army. The company again changed its name to Dong-A Motor in 1977 and in 1984, it took control of Keohwa. The company was acquired by SsangYong Business Group in 1986.