Shelby Super Cars: Logo Meaning, Evolution, SVG, PNG and Company Overview

This is the first logo of SSC. The logo has a blue crest. Inside the top of the crest, there is text in Latin “In Veritate Victoria”, in English it means “In Truth, There is Victory”. This text is designed in blue color on a white background. First letters of the 3 words are capitalized and the rest are in small case. The text is designed using a customized Brush Script MT font type. The rest of the crest has blue and white crests. There are 5 red and white lines in the center of the crest where two sets of white and red lines are in same size and there is a thick red line in the center. These lines are pointing at the top of the crest. Inside at the bottom of the crest, there is a blue color fill and there is a head of a reindeer designed in yellow color. The logo is linked with the founder’s family crest which was called Shelby’s Crest. This represents the family’s values and heritage. The colors in the logo blue, white, and red represent the American flag. The inclusion of the reindeer’s head represents power, dignity, and strength. Families of those eras used to have coat of arms or crests; these were used to represent their values, history, and identity.