Pierce Arrow: Logo Meaning, Evolution, SVG, PNG and Company Overview

This is the first logo of Pierce Arrow. The logo is a 4 nested logo. The first 3 layers are black and white where the white layer is thicker than the black ones. The last layer has white color fill. The logo has the word Pierce designed in black using a customized floral font type, the first letter is capitalized and rest are in small case. There is a black arrow designed in the center of the word from left to right. This design is placed diagonally horizontal. There is a man sitting on a stone/rock holding a bow and arrow and aiming right. The top point of the bow is crossing the third layer and reaching in the second layer. Below the rock are two words “Buffalo, New York”, these words are designed in black color using customized Times New Roman font. The first letter of each word is capitalized and the rest are in small case. The circle in logo represents evolution and progression. The floral writing in this logo symbolizes refinement and elegance and it is a good association with the company’s cars as it manufactured luxury vehicles. The arrow designed through the word reflects direction, precision, and speed and these cars were famous for its high-performance. The man holding the bow and arrow aiming right represents company aiming for success and it also evokes a sense of ambition and determination. Buffalo, New York is the address of the company.