Nissan: Logo Meaning, Evolution, SVG, PNG and Company Overview

1967

For three years, Nissan used a different logo in which the Nissan wordmark got a brown hue and was written in italicized fonts. The unique serif above it provides a distinct look.

1960

In 1960, the logo completely changed. They removed the background. And Nissan was written in wordmark red color. Written in handwritten font, it had sharp edges. This minimal logo gave a touch of modern brand identity. This wordmark was written on the cars in silver color which gave a sense of luxury and style.

1959

Nissan’s logo continued to evolve, shedding its previous rounded elements. The iconic red rectangle became more compact, losing its rounded corners and subtle white frame. Rounded elements were eliminated within this new logo. There is also no white frame outside the rectangle. Nissan’s letters are written in Sans Serif which shows the company’s progress.

1950

In 1950, the logo became simple again. The trapezium was replaced by a rounded rectangle. Inside this rectangle is written the word Nissan in script typeface. The word S is similar to five which gives the logo a modern look.

1940

The 1940s saw a marked change within Nissan’s logo. Now the logo consisted of a trapezium. The trapezium was red in color and the word Nissan was written in uppercase on it. And just above the Nissan word was the previous logo but only the word Nissan was moved down from the previous ones. There are many variations in the typeface. The word A is the largest while all the other letters except S are in rounded corners. While S corners are sharp.

1933

Nissan’s original logo is simple and has a lot of manning hidden inside. The red circle on the background of the wordmark represents the sun, which means that Japan is the Land of the Rising Sun. And if we look at the meaning of the word Nissan, it means giving birth to the sun. Nissan is written on a blue background which is very important for readability.

The Nissan name was first used in the 1930s for Nihon Sangyo on the Tokyo Stock Exchange. In 1933, Nissan Motor Co., Ltd. became a separate company. From the 1950s to the 1980s, Nissan was mostly known as the Datsun brand. The 240Z Sports car was a famous sports car of the Datsun brand. In 1980, Nissan opened its first plant in the United States. In 1999, Nissan almost came close to bankruptcy, but its alliance with Renault saved it from bankruptcy. 

Market Cap:  $16.56 Billion

Note: Below mentioned figures are in JPY

• Revenue  10.60T (25.78% more than 2022)
• Operating expense  1.34T  (20.78% more than 2022)
• Net income   221.90B
• Total assets   17.60T
• Total liabilities  11.98T
• Cash from operations 1.22T
• Employees  131,719

Subsidiaries of Nissan

• Nissan Commercial Vehicles
• Dongfeng Motor Co., Ltd. (50%)
• Nissan Shatai (43%)
• Mitsubishi Motors (34%)
• NMKV (50%)

Worldwide Joint Ventures

• Nissan Australia
• Nissan Ibérica
• Nissan India
• Nissan Indonesia
• Nissan New Zealand
• Nissan Philippines
• Nissan South Africa
• Nissan UK
• Nissan USA

Nissan holds 15% voting rights in Nissan and Nissan holds 15% voting rights in Renault. In addition, Renault-Nissan-Mitsubishi is one of the world’s largest automotive alliances that manufactures around 10 million vehicles every year. The company sells vehicles under the Infiniti brand as well. Apart from this, the company also has brands of some tuning products such as Nismo and Autech brands. In 2022, Nissan was the ninth-largest automotive brand in the world. Nissan’s electric car, the Nissan Leaf Plug-in, was the world’s best-selling electric car. They also have automated factories. From 2023, Honda and Nissan have been working together on electric vehicles and artificial intelligence.