Merkur was an automobile brand owned by Ford Motor Company. It was launched in 1983 and was closed in 1989 and was based in America. The company’s aim was the manufacture high-performance vehicles that had European design.
The word Merkur refers to a German word Mercury which was a Roman god of communication, travel, and commerce. These meanings are associated with the brands vehicles like agility, adaptability, versatility, and speed.
This is the logo of Merkur. The logo has a customized shape of a rectangle. The center of the rectangle is swollen and has soft bumps. This shape has thin black borders and white color fill. Inside the shape is the name of the company designed in black with all capitalized letters using a customized Calibri Body Bold font type. There are 4 customized black shapes on each side of the company name. These shapes are similar to triangles. The customized shape allowed the brand to stand out. The addition of customized black triangles symbolizes reliability, strength, and stability.