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Maserati: Logo Meaning, Evolution, SVG, PNG and Company Overview

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In the car world, Maserati means luxury in Italian. The company is known for producing high-performance SUVs, sedans, and sports car. The exact meaning of Maserati is unknown. The company was founded in 1914 in Bologna, Italy. The company was founded by Alfieri Maserati and his 4 brothers: Ernesto, Ettore, Carlo, and Bindo.

Logo Details

Logo Designed by: Mario Maserati

Meaning:

Maserati logos had a lot of white, blue, and red colors in it. There is no history of Maserati logo from 1914 to 1925. It seems like the company didn’t have any logo for 9 years. The current logo of the company is very different all the past logos.

Colors:

History: Maserati Logo

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The current Maserati logo was designed back in 2020. The company redesigned the logo in 2020 by keeping the color palette intact but the font of the lettering completely changed. The custom cursive typeface is used for the word “Maserati”. However, positions of emblem and wordmark remained untouched. This new logo design brought a futuristic feel to the logo with a unique and exclusive typeface. The trident was enlarged and these drastic changes helped the logo to bring a sense of modernity while retaining the legacy of the logo. Overall, this logo is simple and easily memorable.
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The 2015 version of Maserati featured a monochrome badge with an uppercase wordmark. The Maserati 2015 logo variant discarded the oval badge and logotype in serif typeface in combination with a smaller black trident placed right above the wordmark. This was the simplest Maserati Logo made by the company which remained intact for five years. This sleek and minimal logo design brought a sense of simplicity and sophistication.
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The company redesigned the logo again in 2006. This Maserati Logo iteration featured the wider badge and larger blue part of the oval. The white uppercase wordmark was redesigned to make it more traditional and classier. A conventional serif font style with medium-thick lines was used. Resultantly, logo became the more elegant, sophisticated and smooth. In addition to this, the color palette was switched to brighter vivid scarlet-red for the trident. This new color palette made the logo easy to recognize and eye-catching.
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The company redesigned the logo again in 1997. This time the oval was made longer and thinner to bring the feel of delicacy and sophistication. Doubtlessly, this logo variant appeared to be more delicate than previous iterations. Furthermore, different parts of the logo were narrowed, enlarged and refined to create a balanced and symmetric design. In addition to this, the wordmark in the blue part of the oval became bold and more prominent. The red trident was redesigned to make it thinner and more delicate. Overall design of the logo was made sleek and smooth.
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Just after two years, Maserati got rid of the 1983 version of the logo and returned to the 1950 logo variant. However, a few modifications were made to bring a sense of delicacy to the logo design. The wordmark in white color was made thin. Due to this modification, the logo became more sophisticated and elegant as compared to the 1950s variant. In addition to this, the lower part of the oval became a bit shorter and the emblem was enlarged with very smooth contours. This logo modification brought a sense of modernity while keeping the logo’s legacy intact.
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The Maserati logo was redesigned drastically and significant modifications were made. Though this logo didn’t last long but overall logo design was authentic and appealing. This logo variant featured fewer colors and a simple outlook. Only black, white and blue colors were retained as color palettes.
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The logo underwent slight modification in 1954. This time the oval became more pointy and the blue color switched to a bit darker shade. In addition to this, blue and white outlines around the oval became more prominent and striking. As a result, the logo became more authentic, striking and visually appealing.
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In 1951, the company reverted to the previous variant of the logo with an ornate red trident inside the oval. This oval has two segments, an upper white segment and a lower blue segment. The upper white segment featured the trident while the lower blue part featured the wordmark “Maserati” in white color. This new and improved design of the logo reinforced the company’s objective of providing luxury, performance and power. This logo became the consistent symbol of the company and well well-recognized globally.
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Again in 1943, the company redesigned the logo and a new color palette was introduced. This variant featured blue, white and gold color. The overall design was simplified but the trident remained intact. This new designed featured the oval in blue color and wordmark size was increased significantly. The color palette of the wordmark switched to white giving a modern and smoother look to the logo.

Maserati Logo

Year Founded

1914

Founder

Alfieri, Ettore, and Ernesto Maserati

Headquarters

Modena, Italy

Parent

Stellantis

Official Site

www.maserati.com

Company Overview

1937

1937 Maserati Logo PNG Vector

The logo has a red cylindrical square with a white vertical oval inside it. Inside the oval, there is a symbol of the trident. The oval has two colors, 70% of the upper part is white and the rest of the 30% of the oval is red. In the red part, Maserati is written in white color and all letters are capitalized. The font is almost the same.

1926

1926 Maserati Logo PNG Vector

This logo has a vertical rectangle in grey color and it has a symbol of a trident in it in black Maserati is written in black color with all capitalized letters. The logo is designed in a customized Cambria Math font.

Style, comfort and quality are what Maserati offers through unique cars. This is a promising objective of Maserati and Maserati always pursued the objective by manufacturing and delivering high-quality vehicles with timeless Italian styles, custom interiors, and effortless power and signature sound.

Three brothers from Italy, Alfieri Maserati, Ettore and Ernesto Maserati joined hands to launch their car engineering workshop “Officine Alfieri Maserati” at number 1A via de’ Pepoli. Initially, this workshop modified the cars built by other manufacturers. Later, this workshop transformed into a company designing, manufacturing and selling its cars.

This transformation was done in 1926. The very first that this company built was Tipo 26, a sports car that debuted at the Targa Florio in 1926 and won the first position in the class up to 1.5L. This was the first victor of a long series of victories. This series of victories include two consecutive editions of the Indianapolis 500 (1039, 1940), four consecutive victories in the Targa Florida (1937, 1938, 1939, 1940, nine F1 wins and the F1 World Championship 1957 with Juan Manuel Fangio.

Later in 1930, Maserati was acquired by Medona-based entrepreneur Adolfo Orsi and Maserati moved to Medona, Viale Ciro Menotti 322.

Part of Fiat Group – Now Stellantis

Maserati manufactures a wide range of vehicles that have great recognition due to their unique designs and extraordinary personalities. Thanks to their features, technology, designs and exclusive characteristics, they delight the most discerning, demanding tastes and have always been a benchmark for the automobile industry globally. Maserati covers more than 70 markets globally with its defining cars recognized as style, comfort and performance.

The heritage of the company is manifested by the following cars.

  • Quattroporte Flagship
  • Ghibli Sports Sedan – The Levante – First SUV
  • Grecale – Exceptional SUV

Maserati’s cars are characterized by the use of the highest quality materials and excellent technical details. Car range with 4-cylinder hybrid powertrains is available for Levante, Grecale and Ghibli. Grecale Folgore is the first full EV SUV. Powered by Maserati’s iconic Nettuno V6 engine, MC20 super sports cars and MC20 Cielo Spyder are top of the range. These cars feature F1-derived technologies in the power unit of the standard production car for the first time. Newly launched cars GranTurismo is available with the following two options.

  • V6 Petrol Engine, derived from Nettuno
  • 100% Electric Car

GranTurismo Folgore is the very first car to adopt this advanced technology in the history of Maserati. All Maserati models will be available in full-electric versions by 2025 and the entire range of Maserati will operate on electricity alone by 2030. It is worth mentioning that all Maserati models are 100% designed, developed, engineered and manufactured in Italy.

Founder of Luxury brand Ferrari, Enzo Ferrari and Maserati Brother shared friendship and professional relationship before they founded their own car companies. Later on these two companies Ferrari and Maserati became the intense rivals in the market.

FAQs About Maserati

  • What is the meaning of Trident in the Maserati Logo?

    The trident in the Maserati logo design is inspired by the Fountain of Neptune in Bologna, Italy.

  • What Racing titles did Maserati win?

    Maserati won numerous racing sports titles including F1 World Championship, Endurance racing and Iconic Targa Florio.

  • Why are Maserati cars so easily recognizable?

    Due to exclusive car designs like sleek exteriors, exclusive grille designs, luxurious interiors and unique aerodynamic lining, Maserati cars are easily and widely recognizable.

  • Who is the current CEO of Maserati?

    David Grasso who assumed office in 2019 is the current CEO of Maserati.

  • Does Maserati use its logo outside of the Automotive Industry?

    Yes, Maserati uses its iconic logo by collaborating with different brands like luxury watches or high-end products occasionally.

  • Who was Mario Maserati?

    Mario Maserati was one of the brothers who founded the Company. Mario Maserati designed the company’s first logo.

  • Are there any car or model-specific variants of the Maserati logo?

    No, only one iconic logo is used for all the car models, special editions or even for future concept cars.

  • What are the most popular colors of the Maserati cars?

    Maserati Blue is one of the most iconic colors associated with Maserati cars.

  • What are the special or limited editions of Maserati?

    Maserati occasionally launches special and limited editions like MC12 and Centennial Editions.

  • What future innovations can we expect from Maserati cars?

    Maserati has a promising objective of shifting 100% to electrical cars by 2030. This is a futuristic advancement that we can expect from Maserati.

Kumail Mehdi

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