KIA: Logo Meaning, Evolution, SVG, PNG and Company Overview

Success lies in improving products, which Kia proved correct. In the 1990s, Kia was known for low-quality and low-priced vehicles. They entered the U.S. market in 1994 but struggled to compete. In 1997, Kia went bankrupt. Hyundai acquired Kia in 1998 despite the Korean government’s preference for Ford. The Korean government wanted Ford to enter the Korean market to boost foreign investment and technology.

Hyundai invested in Kia and shared platforms, technology, and leadership. Kia focused on quality, features, design, and reliability. It hired design chief Peter Schreyer and high-performance engineering expert Albert Biermann to improve its design. Kia took risks with innovative designs like the Telluride SUV.

After many improvements, Kia has won numerous awards since 2012, including J.D. Power awards for quality and dependability. Sales have grown significantly, from 12,000 units in 1994 to nearly 700,000 in the U.S. in 2022. Kia is now a desirable brand with high customer satisfaction and low days to turn (selling a car quickly).

Kia has also entered the EV market. However, it faces competition from other EV manufacturers and isn’t eligible for full federal EV tax credits.

Moreover, recent recalls have occurred due to fire risks and theft vulnerabilities. Some wonder if Kia can maintain its momentum and differentiation from Hyundai significantly as prices increase.

Kia is investing in building EVs in the U.S. to qualify for tax credits. They aim for EVs to be 10-12% of sales by next year. It is partnering with other automakers to build an extensive EV charging network. The Kia EV9 has increased Kia sales by 151%. That is a sign that Kia can become a significant player in the EV industry.