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Jeep: Logo Meaning, Evolution, SVG, PNG and Company Overview

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Jeep is an American automotive brand owned by the multinational Stellantis corporation. The brand resulted from the need for lightweight vehicles in 1941, World War 2. Now jeep manufactures 4 X 4 sports utility vehicles.

Logo Details

Logo Designed by: Arthur Herrington

Meaning:

The Jeep logo contains its brand name. Its color is khaki. This color is similar to army color. Because the brand was created to meet the needs of the Army in World War II, it proves its heritage. Also, there is an additional symbol of Jeep. Which consists of seven vertical lines and two circles. These seven lines are similar to those on the front of the Jeep. And two circles show the headlines.

Colors:

History: Jeep Logo

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Current logo of Jeep is simple. It is a wordmark logo in sans serif font. Color is similar to army uniform color which shows Jeep heritage relevance with its origin. Logo is similar to one used in 1970 except the color. Just because of color, it gives the logo a new visual identity.
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When Chrysler bought Jeep in 1987, they changed the logo. Now with Jeep, Chrysler’s Penta Star also appeared. It was exactly like the Chrysler pentastar, which is made up of five triangles with a space left between them to form a star. Placed on black square, the logo was in white color.
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Once again within the 1970s Jeep changed its logo. It contains an icon wordmark. IIcon consisted of two geometric shapes, a rectangle and a triangle. Red colored triangle touches the upper corner of the vertically arranged blue rectangle. If looked closely, the geometric shape represents the word JP, an abbreviation of the brand name.
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In this logo, Jeep eliminated the batch. And the word Jeep is written in bold sans-serif typography. The dark yellow color was converted to black. Since then, the brand has not made any big changes in font of the logo.
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In 1963, the Jeep logo was converted into a batch. The entire exterior of this beach is in silver color which gives it a very elegant look. While the batch is divided into five parts overall. Two of the four sections are colored dark yellow. While two are red in color. And these four parts are separated with a silver line. And between the top two parts and the bottom two parts, the word Jeep is written. There is no change in the font of the Jeep. It is in the same serif font as before. While its color switched to dark yellow.
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1945 saw some major changes in the Jeep logo. The brand names that were previously included in its name have now been dropped. They were removed because the copyright was now held solely by Willys. If we talk about the logo, the word Jeep is written in black. Logo first word J is capitalized while the other three words are in lowercase. And a sleek is added at the beginning and end of the logo which gives it a very elegant look. While it is written within inverted commas to give it a touch of interest and design.
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Jeep’s first logo consists of two lines. In the top line, the word Jeep is written in capital letters. While the name of three brands is written in the bottom line. The first word “J” in Jeep is bigger than all the other words. And the word Jeep is written in red color. While below it, the names of three brands namely Bantam, Willys and Ford are written in black. And there is a full stop between these three names. Originally these three brands came together to form Jeep in the beginning. Bantam designed the car while Willys made some improvements in design and Ford mass-produced it.
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Jeep Logo

Year Founded

1941

Founder

Bantam, Willys, Ford

Headquarters

United States

Parent

Stellantis N.V

Official Site

www.jeep.com

Company Overview

Of all the car brands, if we talk about Jeep, its story is the most interesting. The story of Jeep starts in 1940. When World War II started in 1940, the American Army needed vehicles that could go anywhere easily. To build these vehicles, he approached 135 brands, out of which he selected two for the job. Those two brands were Bantam and Willys Overland.

The Army gave only 49 days to complete this task. When Willys asked for more time, the US refused. After that, Bantam started making this design. Bantam approached Karl Probst to create the design, but he declined. Then the US Army contacted Karl Probst, he produced the design within two days.

The Army realized that Bantam didn’t have the manpower to build the cars at such a high rate, so he outsourced the design to Ford and Willys. And from here started making Jeep. Well, these vehicles played a huge role in winning the war.

Willys began to advertise that their designed cars had played a major role in winning the war. On which other brands protested a lot. But Willys didn’t listen to anyone, and in 1943, applied for Jeep trademarks, which was approved in 1945 after manufacturing the first civilian Jeep.

Since then, they have manufactured many vehicles, such as pickup trucks, small vans, and sports SUVs as well. In 1987, Chrysler bought it from AMC. If we talk about its net worth, it is estimated that the net worth of Jeep is around 40 billion. By 2022, its sales have seen a significant decrease. But still, the Jeep is famous all over the world, and it is spread all over the world.

The origin of the Jeep name is a mystery. Some theories are that the Jeep term originated from the word GP (General Purpose) used in the American army for new vehicles. The other theory is that the name is after Eugene the Jeep, a character in the Thimble Theatre comic strip and cartoons created by E. C. Segar.

Jeep Logo

  • What was the first model of Jeep?

    The first model of the Jeep was Willy's Quad, which was specially designed for the American army.

  • Who is the founder of Jeep?

    Jeep originated as a result of army requirements. First, it was the effort of three automotive brands Bantam, Willys and Ford.

  • What is the latest model of Jeep?

    Jeep COMPASS (MP) is the latest model of Jeep.

  • Are Jeep models electric?

    Jeep is set to launch its electric models in 2024 in the US.

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