Infiniti: Logo Meaning, Evolution, SVG, PNG and Company Overview

There are many theories about the Infiniti logo. Some say that an inverted V represents Mount Fuji in Japan, showing the origin of Infiniti. While oval represents success and growth. But according to the company, an oval represents performance, and an inverted V represents an infinite road. Togather, V and oval represent endless possibilities and opportunities which motivate the brand.

In the mid-1980s, Nissan created a secret team known as the “Horizon Task Force”, with the purpose of researching and then launching a luxury brand that can compete with existing brands of that time. The task force researched and ultimately Nissan started the Infiniti brand.

Infiniti differentiates itself from the other car brands by manufacturing powerful and luxury cars. Infiniti cars are famous for safety, connectivity and driver comfort. Its major competitors are the German trio (BMW, Mercedes, Audi) and other Japanese luxury brands.

Infiniti introduced its car in the North American market in 1989. Because there was a lot of demand for luxury vehicles in North America. It has a good brand reputation and customer loyalty in North America, which helped Infiniti to expand its presence worldwide.

After becoming famous in North America, Infiniti expanded into global markets like China, Europe, and the Middle East. It is difficult to focus on its core identity in the global market, but Infiniti has always focused on its core values and Japanese luxury style as well. “Inspired Performance” is Infiniti’s brand tagline, which means it provides an excellent drive experience. It means cars are powerful and responsive, creating a sense of excitement and engagement for drivers.

Infiniti is actively investing in the development of intelligent driver-assist systems. The brand uses technology to improve safety and add features for semi-autonomous driving capabilities. 

The Infiniti Q45 was the brand’s first luxury series with 4 doors while M-30 with two doors. G-Series was a series of sports cars. Infiniti’s current car series is QX-Series which covers a range of luxury vehicles in different sizes. Like other brands, Infiniti has increased its focus on electrification of cars. The QX Inspiration is the first electric car of Infiniti with unique design and outstanding performance.