Geely: Logo Meaning, Evolution, SVG, PNG and Company Overview

Geely Auto is a Chinese automaker. They manufacture sedans, SUVs, and electric cars under the Geely and Geometry sub-brands. It has recently won awards and has also seen an increase in sales.

Logo Details

Logo Designed by: Peter Hobury

Meaning:

The Geely logo features a shield composed of six geometric shapes, representing Geely’s commitment to safety and security in their vehicles. These six segments also form the structure of a mountain, symbolizing the company’s origin in the city of Taizhou, which is renowned for its beautiful mountains. In white, these parts provide a simple look. The six segments can also be interpreted as the number six repeated (666666). In Chinese culture, the number six sounds like the word “liu,” which is part of a phrase meaning “everything goes smoothly.” This connects back to the company’s name, Geely, which itself means “auspicious” or “lucky” in Chinese.

Colors:

History: Geely Logo

This is the current logo of the company. It is a geometric version of the previous logo. The company made the previous version even flatter horizontally and removed the silver frame between the stones. After removing the frame, the designer eliminated the 3D effect of the stones, transforming them into simple geometric shapes and colouring them white. Below these six geometric shapes, “Geely” is written in white capital letters. The company also uses a black version of this logo. This logo is simpler than the previous version.

In 2019, the company made the previous version of the logo horizontally flatter, making the stones more prominent. The black shade on the stones is now reduced, making them less shiny. Additionally, the frame around the stones has been changed from gold to silver, providing a more realistic look. As I mentioned earlier, this frame resembles a car’s front grille, and with the new silver color, it matches the grille even more closely. Below the shield, the brand name is now also written in Chinese, with “Geely Auto” written in dark grey in English underneath it. This logo perfectly aligns with modern logo design practices.

When Geely merged its sub-brands into the newly established Geely brand in 2014, it completely redesigned its logo. This new logo resembled the logo of its brand Emgrand, which had also been merged into Geely. The logo features a flat shield divided into six parts, with three stones in sky blue and three stones in dark blue, appearing almost black. All these stones are separated by a golden frame which provides the look of a car’s front grille. Below the shield, “Geely” is written in the same font as the previous logos but this time in sky blue. The stones and the golden frame create a luxurious look, representing the brand’s preciousness.

In 2008, the company made a slight update to the previous version of the logo. In this logo, there is a light effect on the mountain emblem, resembling sunlight. Due to this light effect, the upper part of the mountain appears light silver, and there is also a light shade in the sky blue background because of this effect. It looks as if the sun has risen and when we look up at the sky, the sky color feels lighter. This light effect is also visible on the outer dark blue background. The letters are slightly larger and thinner than before, providing a more sleek look. The sky blue and dark blue colours represent stability.

The company redesigned its logo in 1998. When the company started making cars, it needed a new logo to represent itself as an automotive brand. In this new logo, the designer placed the previous emblem on a sky-blue background. The emblem, which resembles a mountain, is in silver colour and looks like a real mountain on the sky-blue background. There is a silver circular boundary around this part. Outside of this, there is a dark blue background followed by another silver-coloured circular outline. Between the two silver circles, “Geely” is written on a dark blue background. The silver letters on the dark blue background are excellent for readability. All the letters are in capitals and equally spaced. Overall, it is an impressive emblem. This logo was quite similar to the Volvo logo.

Geely’s first logo was a powerful symbol that combined heritage with ambition. The image you see in the emblem resembles a red mountain range. This represents the company’s roots in Taichow, a city known for its mountainous beauty. There are six stripes in the logo. The six stripes form a dynamic triangle which symbolises forward momentum and growth. The red colour shows the mountain’s role as a protector against adversity. Red colour also shows the passion and energy of Geely in the early days. Yet, within this strength, there was a hint of agility. The angled lines also look like a wing or a dynamic swoosh, hinting at the company’s future in the fast-paced world of automobiles.

Geely Logo

Year Founded

1986

Founder

Li Shufu

Headquarters

Hangzhou, China

Parent

hejiang Geely Holding Group

Official Site

global.geely.com

Company Overview

Li Shufu founded Geely Auto in 1997. Its products are affordable and have advanced features and modern design. The company manufactures cars for various market segments to ensure a broad customer base both in China and internationally.

Geely acquired Volvo Cars from Ford in 2010 which was a good milestone for the company. This enhanced Geely’s technological capabilities and global footprint. It utilized Volvo’s safety, design, and engineering expertise to enhance its products. Geely also owns several other automotive brands, including Lynk & Co. Geely has a stake in Daimler AG which is the parent company of Mercedes-Benz, and acquired the British sports car manufacturer Lotus.

Gelly purchased the Swedish luxury car brand Volvo in 2010 from Ford for $1.8 billion. This step significantly boosted Geely’s global presence and technological expertise.

FAQs

How many brands does Geely own?

Geely Holding owns Geely Auto, London Electric Vehicle Company, Polestar, Lynk & Co, ZEEKR, Volvo Cars, Lotus, Farizon, RADAR, and Cao Cao Mobility.
Is Volvo 100% owned by Geely?

Volvo is a public limited company and its shares are traded on the Nasdaq Stockholm stock exchange. However still, Geely is a major shareholder of Volvo but does not own it 100%.

Kumail Mehdi

Chief Executive Officer at techNgraphic Pvt. Ltd.

I accept direct messages and business inquiries by anyone on LinkedIn for free, even if we’re not connected.

Geely: Logo Meaning, Evolution, SVG, PNG and Company Overview

Logo Details

Meaning:

Colors:

History: Geely Logo

Geely Logo

Company Overview

FAQs

How many brands does Geely own?

Is Volvo 100% owned by Geely?

Kumail Mehdi

Chief Executive Officer at techNgraphic Pvt. Ltd.

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