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Ferrari: Logo Meaning, Evolution, SVG, PNG and Company Overview

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Ferrari is an Italian racing automotive brand. It mainly produces cars for racing teams. The Ferrari name is associated with wealth because only the wealthy can afford a Ferrari. It is famous for its unique design and high speed.

Logo Details

Logo Designed by: Enzo Ferrari

Meaning:

The black horse in the Ferrari logo is the main attraction. It was originally used by a famous Italian World War I pilot named Francesco Baracca, who unfortunately passed away during the war. Enzo Ferrari met Count Enrico Baracca and Countess Paolina Baracca after winning a race at the Savio circuit in Ravenna. Count Enrico Baracca recommended that Enzo Ferrari use the prancing horse for good luck. After that, Ferrari used the horse in the Scuderia Ferrari racing team logo. The horse represents power, courage, and respect for the brave pilot. The black horse is on a yellow background in the Ferrari logo. The yellow background is a tribute to Enzo Ferrari’s hometown, Modena, Italy. There are three stripes in the logo in green, white, and red colors, representing the Italian flag. This shows Ferrari’s pride in its Italian heritage. On the lower side of the logo, there is the wordmark “Ferrari”, in which the upper part of the “F” is enlarged, which is the brand’s identity.

Colors:

History: Ferrari Logo

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The latest change in the Ferrari logo was in 2002. The yellow color got a slight shade variation. In this redesigned logo, there is no dividing line between the stripes. There is a minor change in the horse as well: the front right leg of the horse is higher than before, and now the left front leg doesn’t cover the right leg. Overall, it looks more powerful and energetic. The company uses only the Prancing Horse on its website, in black and white color.
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This logo is simple and clean. The yellow color was switched to a decent and nice-looking color. There is a black outline around the rectangle and black lines between the three stripes. Once again, there are white shades in the stallion, which represent its muscles. If we say this is the latest version of the logo, it would not be wrong because after this, there have been no major changes to the logo.
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The logo became heavier with a thick gold outline of the rectangle. The stallion had no muscular outlines and appeared heavier than before. There was a golden outline around the letters as well as golden lines between the stripes.
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In 1952, the company once again switched to a rectangle with traditional corners for its logo. This time, the leg of the stallion did not touch the bar of the letter “F”. The color of the logo also changed to a lighter shade of yellow.
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When the 125S was officially launched, the company used one version of the logo. This logo had rounded corners of a rectangle, and there was a gold outline on all elements
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In 1945, when the company assumed the name Ferrari, we saw this logo. This logo was a version of the previous logo from 1939. Now that the company officially existed, the letters “S” and “F” were replaced with “Ferrari”. However, in some versions of the logo, the company used “125” along with the wordmark “Ferrari”. The 125S was the first car manufactured under the Ferrari brand. In these different versions, the lettering was also different.
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In 1939, when Enzo Ferrari founded Ferrari, this was the first logo of the company. It was unusual for everyone because in this logo, the horse had wings and white shades that made it look like a bird, with its head facing to the right. The logo consisted of two circles. The inner circle had an orange color with a yellow gradient in the middle, and the area between the outer circle and the inner circle was yellow. Inside that area, the words “Auto Avio Costruzioni” were written because at that time, the company name was not Ferrari due to legal issues with Alfa Romeo. There were green, white, and yellow stripes on both sides of the yellow part.
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In 1932, the upper curved part of the shield was changed into a horizontal line. In this version, the white shade was removed from the logo, and there was a white background that filled the spaces between the stallion’s legs as well. This emblem was used on racing cars that participated in the Grand Prix in Spa.
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In 1929, when Enzo Ferrari founded Scuderia Ferrari, the team adopted a proper logo. This logo is the same one that Ferrari uses today, with slight changes made over time to suit the needs. In this logo, the stallion with its face turned to the left is placed on a yellow background. Above the stallion, there are three stripes in red, white, and green, representing the Italian flag. Below the stallion, the letter “S” is on the left and “F” on the right, representing the racing team, Scuderia Ferrari. There is a white shade on the left side of the logo. All these elements are enclosed within a shield with a black outline.

Ferrari Logo

Year Founded

1929

Founder

Enzo Ferrari

Headquarters

Maranello, Italy

Parent

Piero Ferrari

Official Site

www.ferrari.com

Company Overview

The foundations of Ferrari go back to 1929 when Enzo Ferrari founded Scuderia Ferrari. After ten years, in 1939, Enzo Ferrari founded Ferrari, but it was unable to use its name because of issues with Alfa Romeo. It started using its name in 1945 and launched its first car, the 125 S, in 1947.

This car won many races, and later models of Ferrari also won numerous races, contributing to the popularity of the brand. The use of V6 and V8 engines in the 1970s played an important role in Ferrari’s design philosophy.

Unlike other brands, Ferrari has not changed owners frequently. Ford attempted to purchase Ferrari, but Ferrari closed the deal because it feared it would lose its presence as a racing brand. Later, Fiat purchased 90% of Ferrari’s shares, while Enzo Ferrari’s son retained 10% ownership. Today, Ferrari is a public company, with most of its shares held by the public, while 10% is held by Enzo Ferrari’s son.

Ferrari manufactures cars under different names such as supercars, concept cars, and sometimes works on special projects. Special projects allow clients to get a car customized according to their desired design. Clients can also modify these cars through authorized Ferrari dealers. As a brand associated with race cars, Ferrari is often associated with a luxurious lifestyle, and it is commonly bought by TV stars and other affluent individuals.

Ferrari has a broad vision and is expanding into electric cars as well, aiming to reduce the impact of fossil fuels on the environment. Additionally, Ferrari has a presence in the entertainment industry. It operates two theme parks: Ferrari World Abu Dhabi and Ferrari Land in Europe. Furthermore, Ferrari holds trademarks on various items that carry the Ferrari identity.

Ferrari has a market capitalization of 75.13 billion EUR, with a revenue of 1.52 billion EUR and a net income of 293.51 million EUR. According to its financial statements for 2023, Ferrari has total assets of 8.05 billion EUR and liabilities of 4.98 billion EUR.

Ferrari has its own movie. Released in 1963, it was titled “Ferrari” and represented Adolfo Celi as Enzo Ferrari. The film is a fictionalized account of a year in Enzo’s life, which focuses on the challenges and triumphs of running the Ferrari company.

FAQs

  • Who owns Ferrari now?

    Ferrari's main owner is the public (67%), followed by Exor N.V. (23%, linked to Fiat's past ownership), and Enzo Ferrari's son Piero (10%).

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