DS: Logo Meaning, Evolution, SVG, PNG and Company Overview

DS Automobile is a premium automotive multinational cooperation brand owned by Citroen which is a part of Stellantis. DS is known for producing cars that have cutting-edge features, luxurious interior, and unique style.

Logo Details

Logo Designed by: Flaminio Bertoni

Meaning:

DS is an abbreviation of “Different Spirit”, while some also say “Distinctive Series”. The DS logo is a representation of excellence, innovation, and evolution

Colors:

History: DS Logo

This is the latest DS logo. The logo is a ditto copy of 2014 DS logo – the difference is in the font type. In this year, the company used a customized Conthey Bold 3 font type.

This is the third logo of DS. The logo has the same design elements from the 1975 DS logo. Below these letters is the name of the company designed in black with all uppercase letters using a customized Calibri Body Bold font type.

This is the second logo of DS. The logo is given a hyper-realistic 2D look. The logo is designed in metallic silver and grey color with black lines designed randomly and white gradient all over the logo.

This is the first logo of DS. This was the time when the company was connected with Citroen. The logo is the name of the company. The logo comprises of two words “Citroen” and “DS”, both words are separated by 2 chevrons in black designed on top of each other. Both words are designed in uppercase letters, in black, and using a customized Calibri Body Bold font type. The letter E has two dots on its top.

DS Logo

Year Founded

2014

Founder

Shri Dharampal 'Sugandhi

Headquarters

Paris

Parent

Stellantis

Official Site

www.dsautomobiles.co.uk

Company Overview

DS Automobile is a premium and luxury brand of cars owned by Stellantis. The company was a part of Automobiles Citroen S.A. DS was once a standalone company which was owned by PSA Group. PSA Group owned 3 companies; Talbot, Citroen, and Peugeot. The Talbot brand was finished and none of the companies were considered a luxury or premium brand.

The company launched the DS brand introducing the Citroen DS3 which became so popular that it was seen in the Top Gear Magazine and awarded as the Car of the Year in 2010. It bagged 4 more awards from J.D. Power Satisfaction Survey UK and also got the second award of most efficient supermini by What Car?

DS Automobile launched the first fully-electric SUV in Europe named DS3 Crossback E-TENSE.

FAQs

What is the slogan of DS?

The slogan of DS is “Audacity Drives to Excellence”.
Who designed the first Citroen DS car?

The first DS Citroen car was designed by Flaminio Bertoni.

Kumail Mehdi

Chief Executive Officer at techNgraphic Pvt. Ltd.

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DS: Logo Meaning, Evolution, SVG, PNG and Company Overview

Logo Details

Meaning:

Colors:

History: DS Logo

DS Logo

Company Overview

FAQs

What is the slogan of DS?

Who designed the first Citroen DS car?

Kumail Mehdi

Chief Executive Officer at techNgraphic Pvt. Ltd.

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