![](https://carbrandslogos.com/wp-content/uploads/2024/03/lamborghini-updated-logo.png)
Year Founded
2014
Founder
Shri Dharampal 'Sugandhi
Headquarters
Paris
Parent
Stellantis
Official Site
DS Automobile is a premium and luxury brand of cars owned by Stellantis. The company was a part of Automobiles Citroen S.A. DS was once a standalone company which was owned by PSA Group. PSA Group owned 3 companies; Talbot, Citroen, and Peugeot. The Talbot brand was finished and none of the companies were considered a luxury or premium brand.
The company launched the DS brand introducing the Citroen DS3 which became so popular that it was seen in the Top Gear Magazine and awarded as the Car of the Year in 2010. It bagged 4 more awards from J.D. Power Satisfaction Survey UK and also got the second award of most efficient supermini by What Car?
The slogan of DS is “Audacity Drives to Excellence”.
The first DS Citroen car was designed by Flaminio Bertoni.
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