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Year Founded
1939
Founder
Carl F. W. Borgward
Headquarters
Stuttgart Germany
Parent
Chinese-German
Official Site
Borgward was founded by Carl F. W. Borgward in 1890 in Bremen, Germany. The company used to sell 4 different car brands under its name; Lloyd, Goliath, Hansa, and Borgward. The company originated in 1905 in Varel (a small town near Bremen). The company was a merger between NAMAG (makers of Lloyd) and Hansa Automobilgesellschaft. The company merged in 1914 and was named Hansa Lloyd Werke AG.
After the war, the merged company faced a lot of monetary loss due to economic downfall, this is when the owner of Goliath-Blitzkarren Carl Borgward bought and controlled the misfortunate company. The first vehicle by the new company was called Blitzkarren (lightning car). It was a three-wheeled van that was affordable by the working class and many used this van as a means of delivering their goods.
The first logo of Borgward was designed by the founder of the company Carl Borgward.
The company did not disclose any information about who designed the latest Borgward logo but we reckon that it must have been designed by the company’s in-house graphic design team.
The slogan of Borgward is “Accessible Premium”.
You can download Borgward logo AI variant from VectorSeek.
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