Aston Martin: Logo Meaning, Evolution, SVG, PNG and Company Overview

Aston Martin is a British luxury car brand. Lionel Martin and Robert Bamford founded it in 1913 with the vision to create sports and luxury cars.

Logo Details

Logo Designed by: Peter Saville

Meaning:

Wings are the most prominent element in the Aston Martin logo. The wings symbolize speed, power, and freedom. They also evoke a sense of taking flight, which could represent the feeling of driving an Aston Martin. There are other theories as well. Some say that the wings are a reference to the company’s founders’ love of aviation. While some say that wings are a reference to climbing up Aston Hill in England. Black and white are used in the logo. They represent the core value of the Aston Martin brand, which is one of grace, expertise, and beauty. The company name, Aston Martin, is positioned within the wings, tying the brand together with the concepts of speed and luxury.

Colors:

History: Aston Martin Logo

The company’s current logo consists of a white and black color palette. The emblem is in black, set against a white background. The company replaced the green color of the rectangle with white. Inside the rectangle, the company wordmark is in black. They also removed a small half-circle that connected the lines with the outer part. Additionally, one line from the center was removed, giving the emblem a triangle shape similar to a bird’s tail. Below the emblem, the wordmark is written in thicker sans-serif letters as well.

In 2003, when the company opened its new headquarters, it also introduced a new brand identity. The logo became modern and simple compared to the previous versions. Now, the wings have a white background with black lines. This gives the logo a different and simple look without the overlay of colors. The company wordmark is in a green-colored rectangle. The combination of the green rectangle and white wings creates a sense of expertise and authority. Below the emblem, Aston Martin is written in capital letters.

The company updated the logo with changes in the lines and reduced spacing between letters. The lines now reach the outer boundary of the wings, and at the edges, they are in black, while in the center, they are in light grey. Many experts don’t think it’s a good logo.

In 1972, David Brown paid off all the company’s debts and handed it over to William Willson. We saw a change in the logo in the same year. David Brown’s name was removed from the logo. Once again, the color palette of the background switched from golden to light silver. The lines in the wings were in a light golden color that looked like silver.

The company updated its logo once again, just a year before the change of ownership. The color palette of the logo switched from silver to golden.

In 1947, David Brown Limited purchased Aston Martin. In 1950, they announced the production of the Le Mans prototype DB2. As the company planned for the new model, David Brown added their name to the Aston Martin logo, just above the Aston Martin wordmark. The thick silver lines became thin, and the wings had a clear black outline. The color palette changed from dark silver to light silver.

This logo differed from the previous one only in the change of color palette. The company switched the color palette of the wings from golden to silver to give it a stricter look.

In 1932, the company adopted a modern-looking logo, which marked the beginning of the logo we see today, with minor changes. The wings became flat with silver lines resembling feathers. The color of the wings changed from silver to golden. The company name was enclosed within a black rectangle with a silver outline. This time, the company used a simple and modern sans-serif font without any lines on the letters. The company name was also in silver color. The company used this logo for 7 years.

This logo was a slightly modified version of the 1927 logo. The color of the letters and the wings changed from bronze to silver. The wings became sharper with a clearer outline. I don’t like this logo. The company used this logo for two years.

In 1927, Aston Martin unveiled its iconic emblem. Moving away from using just initials, the company adopted a full wordmark. The wordmark, in bronze color, was placed on striking bronze wings. The letters are symmetrically arranged, with the upper lines of the “M” extending to the right and left, covering all the letters and merging with the top arm of the “T”. These wings represent speed and the company’s aspiration for success. This logo perfectly aligns with the nature of Aston Martin cars.

Aston Martin Logo

Year Founded

1913

Founder

Lionel Martin, Robert Bamford

Headquarters

Gaydon, United Kingdom

Parent

Aston Martin Lagonda Group Limited

Official Site

www.astonmartin.com

Company Overview

1921

1921 Aston Martin Logo PNG Vector

The company introduced its first logo in 1921. The logo featured the initials of the company name within a black and golden circular boundary. The letters “A” and “M” are in black, interlinked within the circle. They sit on a golden background, giving the logo a stylish look with its classic font and the black and golden outline of the circle.

Company Overview

Like its competitor Bentley, it has also faced financial problems. The interwar period (between WWI and WWII) was tough for Aston Martin. In 1947, David Brown invested in Aston Martin and helped it regain financial stability. He introduced cars for long journeys, such as the DB series, including the legendary DB5.

Aston Martin manufactured its first vehicle in 1915. The company primarily manufactures sports cars and grand tourers. The current Aston Martin lineup includes sports cars and grand tourers. Famous models are DB11, the Vantage, and the DBS Superleggera. Aston Martin has also introduced its electric model, Rapide E, which has gotten good attention from consumers.

Aston Martin’s major competitors include Ferrari, Lamborghini, and McLaren. However, Aston Martin’s British heritage makes it different from other car brands.

Did you know the very first Aston Martin car, built in 1914, was nicknamed the “Coal Scuttle”? This unusual name came about because its bucket seats resembled a household coal-scuttle, a container used for storing and carrying coal for fires. However, the name wasn’t attractive, and they later changed it to the A3.

FAQs

Kumail Mehdi

Chief Executive Officer at techNgraphic Pvt. Ltd.

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Aston Martin: Logo Meaning, Evolution, SVG, PNG and Company Overview

Logo Details

Meaning:

Colors:

History: Aston Martin Logo

Aston Martin Logo

Company Overview

Company Overview

FAQs

Kumail Mehdi

Chief Executive Officer at techNgraphic Pvt. Ltd.

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