Ariel: Logo Meaning, Evolution, SVG, PNG and Company Overview

This is the first logo of Ariel. This logo was seen on the company’s manufactured motorcycles. The logo has a blue horseshoe with yellow and black borders. The name of the company is designed in horseshoe in yellow with uppercase letters using a customized Calibri Body Bold font type. There are 8 yellow dashes on each side of the word “Ariel” with black outlines. Inside the hollow space of the design is the black design of what looks like a horse’s head with yellow and black outline. This design also has eyes designed in small boxes. At the end of the horse face design is a capitalized letter A designed in red with black and yellow outline. The horse head design represents company’s heritage as it could have dealt with horse-drawn means of transportation. The horseshoe is a traditional symbol of protection and good luck. Also since the company was founded in the early 90s, back then, horses were used as a way to commute.