Abarth: Logo Meaning, Evolution, SVG, PNG and Company Overview

Abarth is an Italian automotive brand that manufactures racing cars and some commercial models as well. Carlo Abarth founded Abarth on March 31, 1949 to create high-performance racing cars.

Logo Details

Logo Designed by: Carlo Abarth

Meaning:

The Abarth logo’s green, white, and red colors represent the Italian flag, synonymous with the company’s origin. The scorpion has been an element of the logo since the company’s inception because Carlo Abarth was born in November, making Scorpio his zodiac sign. Although small, the scorpion symbolizes a lot of performance and perfectly aligns with Abarth vehicles, representing the strength and power of Abarth vehicles. The company says the scorpion also represents passion because, like a scorpion’s sting, it’s difficult to let go once you fall in love with Abarth. Similarly, it represents craftsmanship and technology as well.

Colors:

History: Abarth Logo

The 2007 logo has a touch of patriotism as the company included the colors of the Italian flag. The logo features a silver outline, giving it a modern look and aligning its identity with other car brands. The company name is white on a black background, and the name section is divided from the rest of the shield with the colors of the Italian flag. The scorpion has a white outline.

The significant changes in the logo include the outline, font color, and scorpion details. Now, the shield has two outlines, yellow and black. The color of the scorpion has been changed from blue to black, and the scorpion has fewer details than before, as the joints of the legs have been removed. The font is now white on a purple background. Additionally, a black diagonal line divides the shield’s yellow and dark red sections.

When the company won sports races, its logo changed from the original scorpion to a geometric version. The red color became darker, and the yellow and blue outlines were removed from the logo. Only a blue section remains on which the company name is placed. The shield now has a black outline.

In 1955, alongside the 1954 version, the company introduced another logo variation. This version featured a dull color palette, with the dark blue color changed to sky blue. The most significant change was in the logo’s font, which was now Gothic. The company continued to use this variation for three years.

In 1954, the designer placed the scorpion on a yellow and red shield. The company name, in yellow, was placed inside a blue outline of the shield with a red underline. Besides the blue outline, the shield has a yellow outline, adding a sense of power to the logo. However, the company’s location is no longer included in the emblem.

The first logo features a blue scorpion with the company name written underneath. Carlo Abarth, the founder, designed this logo himself. The scorpion resembles a real one, with detailed paws, claw notches, and tail sections. Abarth used black and grey shades for the scorpion. Additionally, the company’s location in Torino is written in red text.

Abarth Logo

Year Founded

1949

Founder

Carlo Abarth

Headquarters

Turin, Italy

Parent

Stellantis

Official Site

www.abarth.com

Company Overview

Abarth is currently owned by Stellantis. Stellantis resulted from the merger of Fiat Chrysler Automobiles (FCA) and Groupe PSA in 2021.

Abarth has a strong association with Fiat, which started in 1951. Abarth tunes and modifies Fiat vehicles for high-performance racing. In 1952, Abarth built the Abarth 1500 Biposto using Fiat components. Their association is stronger than in the past because Stellantis also own Fiat.

Abarth collaborated with Yamaha as well in the 1970s to build the limited-edition Yamaha XSR900 Abarth motorcycle. This collaboration combined Abarth’s racing heritage with Yamaha’s motorcycle expertise.

Abarth succeeded due to its focus on creating high-performance cars with minimum resources. They focused on weight reduction, and air friction reduction using aerodynamic design, and innovative exhaust systems. So, its team relied on technical skills rather than resources.

Abarth has a rich history of success in motorsports, particularly rallying and circuit racing. It has won numerous championships in the FIA European Rally Championship, Formula 2, and the grueling Mille Miglia.

Modern models of Abarth include the Abarth 595 Competizione, Abarth 695 70th Anniversario, and Abarth 124 GT. These models stand out from other racing brands due to their unique combination of Italian style, high performance, and racing heritage. Some of the most popular commercial models are the Abarth 695 and the Abarth 124 Spider.

Abarth’s major competitors are Porsche, Audi Sport, and BMW M Division.

Abarth’s success story started small. Their founder, Carlo Abarth, made a name for himself by producing high-performance exhaust pipes. These weren’t just for cars – Abarth even made a special racing exhaust for Lambretta motor scooters in the 1950s!

FAQs

Is Abarth a separate brand from Fiat?

While Abarth has a distinct logo and performance focus, it's technically not a separate brand. Abarth is a subsidiary of Fiat Chrysler Automobiles (FCA), specializing in the tuning and high-performance versions of Fiat vehicles.
What is Abarth known for?

Abarth is famous for taking ordinary cars from Fiat and then converting them into high-performance cars for sports.

Kumail Mehdi

Chief Executive Officer at techNgraphic Pvt. Ltd.

I accept direct messages and business inquiries by anyone on LinkedIn for free, even if we’re not connected.

Abarth: Logo Meaning, Evolution, SVG, PNG and Company Overview

Logo Details

Meaning:

Colors:

History: Abarth Logo

Abarth Logo

Company Overview

FAQs

Is Abarth a separate brand from Fiat?

What is Abarth known for?

Kumail Mehdi

Chief Executive Officer at techNgraphic Pvt. Ltd.

Largest Car Companies

Vencer Logo

Elemental Logo

SAIC Motor Logo

Nikola Logo

Latest Stories

Lamborghini Updates Their New Logo After Two Decades

9 Most Expensive Car Brands: Luxury Defined